Betsson AB has announced that its Italian flagship igaming property StarCasino will act as Inter Milan FC’s ‘principle infotainment partner’ following its alliance with city rival AC Milan.
Betsson AB will create exclusive digital content for Inter fans, published on its new media site Starcasino.sport, in accordance with Italy’s ‘Decree Laws’ banning all types of gambling ads.
Launched for the new Serie A 2020/2021 season, there are no casino or sportsbook promotions on the Starcasino.sport website, with the platform completely dedicated to football content.
By naming AC Milan as its first content partner and broadcasting its first-ever ‘The Ring’ web series, made available on the Starcasino.sport website for Rossoneri fans, Betsson launched the platform.
Betsson marketing announced that it has started working with Inter to create a ‘rich content programme’ that will be able to be shared through its digital channels by the football club.
Ronni Hartvig, Chief Commercial Officer of Betsson Group said: “One of the objectives of StarCasinò.sport is to propose modern and engaging football storytelling. The partnership with FC Internazionale is very important to us in terms of image, it expands our range of contents and allows us to collaborate with an innovation-oriented club.
“We aim to create high-quality entertainment for Inter fans and all football fans in Italy.”
Inter said the StarCasinò.sport platform will be promoted at the San Siro Stadium and Suning Training Center of the club on matchday LED monitors, where ‘Betsson would soon debut his first’ series of exclusive Nerazzurri activations for Inter fans. ‘
CEO Corporate of FC Internazionale Milano Alessandro Antonello said: “We’re delighted to welcome StarCasinò.sport to the Nerazzurri family as our Official Infotainment Partner.
“Producing innovative and quality content for our fans, taking advantage of the growing digital and multimedia infrastructures of our Club, is of fundamental importance for us, and we are happy to have found the ideal partner in StarCasino.sport. We hope that this agreement will bring both organisations to a future rich in satisfaction.”