Star Sports Sign LVision Deal For Improved Customer Turnover And Engagement

Star Sports has reached a new contract with LVision to supply its Betting and Animation widget, which will help the operator improve customer turnover and player involvement.

The product functions as a live match tracker by translating broadcasts into relevant data and sports visualisations using LVision’s patented AI algorithms and historical data.

UK debut

Ido Lazar, Founder and CEO of LVision said: “I’m really excited to make our debut in the UK with Star Sports that has built a reputation as one of the leading sportsbook brands in the market.

“I’m thrilled they have chosen to integrate our leading data-driven tennis product and I’m sure their valued customers will benefit from a unique betting experience that takes sport to new levels.”

LVision’s BetBooster insights

Star Sports would now benefit from LVision’s BetBooster insights, which are built into the widget, as part of the deal.

BetBooster covers more than 100 pre-match and in-play markets spanning various sports, including football, basketball, and tennis, and is available as a widget or a sports data feed. Baseball, basketball, esports, cricket, and horse racing are among the activities that will be included eventually.

Star Sports’ Head of Public Relations, Luke Tarr, said: “The tennis season got off to a great start with a very exciting Australian Open but, with the addition of LVision’s new Betting & Animation Widget, our customers now have access to a unique and stimulating tennis experience making it the ideal complementary product to betting on live events across 2021.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.