Star Sports Launch ‘Talking Racecards’ For Its Visually Impaired Racing Customers

Star Sports has launched ‘Talking Racecards,’ a dedicated phone line service to help visually impaired consumers place horse racing wagers.

When customers dial 0808 169 9389, they will get a recorded message with the racing case information and odds.

Customers who use Talking Racecards will also have the luxury of speaking with a Star Sports dealer to obtain additional facts and position a wager.

On racedays, each race card will be available from 9 a.m., with information on the fixture, time, race category, and racecard numbers, as well as the horse, jockey, and trainer’s names.

Big benefit to visually disabled race followers

Andrew Gemmell, the owner of Paisley Park, a recent Stayers’ Hurdle champion, has been blind since birth. He claims Star Sports’ new service would be a big benefit to visually disabled race followers.

This is a wonderfully innovative idea from Star Sports,” he said. “As soon as they told me about it, I simply asked ‘when can I have the phone number?’”

Invaluable help

A visually impaired Star Sports client, Eddie Lanham, said: “I’ve bet with Star Sports for many years now. Sadly, my friend who used to read the race cards to me recently died of COVID-19. Star involved me in the trials of this service, and I’ve found it to be a great help and will be invaluable moving forward.”

Luke Tarr, Star Sports’ Head of Public Relations, said, “We’re excited to be able to launch the Talking Racecards phoneline to support customers who need help in being read the latest races and odds in order to place a bet.

“With the Cheltenham Festival on the horizon, we felt this was the perfect time to launch the phone line. The service is there to be used for anyone who needs it, with our traders ready and available to provide all the racing event details they need to place a bet and enjoy the race.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.