On Wednesday, Sportsbook operator Star Sports announced the acquisition of two Bet Sid shops in Preston, England.
The bookmaker sees the takeover and opening of the two shops as the first part of a new project as it seeks to expand its operations in the months to come. With the purchase of Bet Sid shops providing a solid foundation, Star said it is now exploring further acquisitions in northern England in talks with several other firms.
Ben Keith, Owner and Founder of Star Sports, said: “We are delighted to announce the acquisition of new two new betting shops in Preston as we look to expand our footprint in the area. It’s a very exciting move for us and we hope to bring the good and personal service we have delivered for a number of years to other parts of the country, while it provides us with a line into several big punters in the area.”