The Star Entertainment has deepened a long-standing collaboration with Konami to introduce device development across Melbourne, Brisbane and the Gold Coast to its integrated resort locations.
The Star has been using Konami’s Synkros casino management system for more than a decade to create incentives for success and interaction across its portfolio.
The organisation’s portfolio includes The Star Sydney The Star Gold Coast and Treasury Brisbane alongside the Sheraton Grand Mirage on the Gold Coast, boasting a total of seven hotels and about 60 restaurants and bars, as well as around 9,000 team members.
“Konami continues to be the core casino systems provider across our portfolio due to the company’s ongoing partnership commitment, and Synkros’ proven reliability for over a decade,” said David Croft, general manager of product and strategy at The Star Entertainment Group.
“Considering the level of service, collaboration, and innovation we’ve maintained, Konami’s Synkros best aligns with The Star’s vision to become Australia’s leading integrated resort company. The Star is looking forward to continue its partnership with Konami in developing innovative casino management solutions.”
The Star is to incorporate a number of new innovations and conveniences under the terms of the current deal, ranging from personalised incentives to cashless wagering. The Star has also introduced cashless wagering on Money Klip for quicker, safer transactions, which allows players to electronically load protected funds into their account instead of feeding bills or tickets into each computer.
In addition, destinations across the portfolio of The Star can achieve “greater player loyalty rewards with optimal convenience, accessibility and personalisation” through the management service offered by Synkros.
“The Star is continually driving towards fresh entertainment opportunities and new levels of engagement,” said Mitsuhiro Miyazaki, managing director at Konami Australia. “For as long as we have had the pleasure of working together, The Star Entertainment Group has been a company with a long-term, global approach to advancing the future of the industry.”