Calendar app developer Stanza, founder of the Add-to-Calendar icon, collaborated with Sportradar to offer sports content to subscribers globally. Sports leagues including the NBA, NFL, NHL, MLS and college assets now take advantage of the company’s calendar marketing platform to create a new channel of communication with fans.
The sports schedules are also scattered through sports publisher sites with the goal of improving interaction on-page. The calendar suite is reaching more than 20 million’ uniques’ monthly globally.
Under the terms of the agreement, Sportradar also provides in-calendar predictive data analytics and sport-page solutions. Brian Josephs, Vice President of Digital Sport, said: “We are pleased to be working with Stanza, an innovative and highly respected leader in its industry.
“As a company, Sportradar is always looking to find new and creative ways to engage sports betting audiences. Partnering with Stanza, we have all of the ingredients necessary to create and shape a truly unique calendar experience for users through data.”
Stanza CEO and Founder Smita Saxena commented: “Calendar is within the top three used apps on people’s phones; it’s checked 12 times on average daily. We know in-calendar real estate is very valuable and we’re very careful about partners that we bring into the ecosystem. It’s truly sacred ground as people are very sensitive about what shows up in their calendars.
“We were looking for a partner to add value across both our customers and calendar subscriber base. After much testing and evaluation, we’re excited to partner with Sportradar to integrate their content to make it even easier for fans to follow their team.”