Stake.com’s brand presence in combat sports has increased thanks to a new brand ambassador arrangement with UFC heavyweight champion Francis Ngannou.
Following middleweight champion Israel Adesanya, who struck a long-term partnership with the business in January 2021, Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator.
Due to his active involvement in the cryptocurrency field, Stake was prompted to pursue a relationship with the heavyweight boxer, who became the first UFC athlete to issue his own Non Fungible Token prior to his title battle against Stipe Miocic, making over $500,000.
The crypto space
Ngannou expressed his excitement for the new relationship with Stake.com, saying, “Since my NFT drop in March, I have been completely obsessed with the crypto space, and I’m extremely excited to be partnering up with the largest (and best) crypto betting platform in the world.”
Ngannou, dubbed “The Predator,” will also earn a portion of the sponsorship payment in Bitcoin under the terms of the agreement.
In addition to having the live streaming rights to all of the promotion’s fights via its platform, the operator added that it is “sure” that the new agreement will boost its “already robust position in the global UFC betting market.”
Stake is an official betting partner of the international MMA promotion organisation, in addition to making partnerships with individual UFC fighters.
Stake was named as UFC betting partner in March of this year, gaining its place as an official sponsor of the competition in both Asia and Latin America, with the exception of Brazil, describing its crew as “massive UFC enthusiasts.”
Since its inception in 2017, the company has grown to become a prominent participant in the cryptocurrency gambling industry, processing over 45 billion dollars and providing both sports betting and casino services.