Spreadex, an Uk betting company, has entered the Premier League as the primary front-of-shirt partner of Burnley Football Club for the next season.
Burnley’s home, away, and third shirts will all feature the Spreadex Sports logo during the club’s sixth consecutive Premier League season.
Spreadex will collaborate with the club on a variety of community and charity-based initiatives during the season, and the new 2021-22 uniforms will be announced later this week.
The multi-million pound shirt agreement also includes rights like LED perimeter board advertising, player access throughout the season, and visibility on Burnley’s website, CRM, and social media channels.
Spreadex is the only company in the world that provides regular sportsbook betting as well as sports spread betting and financial trading to its consumers.
Due to its unique product offering, the company, which today employs more than 150 people at its headquarters in St Albans, has been licenced by both the Gambling Commission and the Financial Conduct Authority since 1999.
Ambitious growth plans
Dave MacKenzie, CEO of Spreadex, said: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.
“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.
“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”
Through its digital channels, the company will also operate a variety of fan interaction events, such as ticket competitions, chances to win signed jerseys, and other exciting promotions.
Burnley FC’s Head of Commercial Partnerships, Ella Cummins, added: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community. We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”
Burnley Football Club has also agreed to donate £5 to Alzheimer’s Society for every third-choice shirt sold, which Spreadex will match.
Ella continued: “We’re very proud of the pledge to donate £5 each for every third-choice shirt sold which will provide support for those affected by dementia following the devasting effects COVID has had on people up and down the country.
“We know this is a cause close to Burnley fans’ hearts and we’ll be working closely with Alzheimer’s Society this season on projects to continue this important conversation.”
The new home kit will be worn for the first time in a pre-season encounter on July 24 against Oldham Athletic.