Spray Lakes Consultancy has announced ambitions to expand its operations into North and Latin America, with the goal of connecting hiring firms with C-level expertise in the gambling sector.
According to the corporation, the move will meet market demands and speed its worldwide expansion goals.
Following market input, company CEO Nick Harding took the decision to expand across the Atlantic. Spray Lakes began operations in May 2021, focusing exclusively on Europe, but it is now accelerating its intentions to expand into the North and Latin American markets.
Access to experienced individuals
Harding, who has worked in the gambling industry for almost four decades, said: “We identified Latin America as a key region in which companies were experiencing significant problems simply because they did not have access to the right calibre of people who knew both the market and the industry.
“Having one but not the other can lull organisations into a false sense of security and ultimately end-up costing enormous sums of money. Not having access to the right people with the right experience or alternatively thinking that successful expansion programmes can be achieved using existing resource frequently jeopardises the entire project.”
He added: “As well as providing C-level executives with specialist knowledge of a region, Spray Lakes has the ability to put together a team of vetted experts, who can go into a business wherever it’s based, analyse it, report to stakeholders and if necessary, pick up the reins and run that operation.”