Spotlight Sports’ recently created Superfeed engine, which leverages the Racing Post brand, has been integrated into Better Collective’s sports and racing content.
The arrangement builds on a prior arrangement formed five years ago between Spotlight Sports Group and Better Collective, which saw Better Collective increase its global audience with Spotlight’s backing for its in-house content team.
The racing Superfeed will be integrated across selected Better Collective sports media channels under the terms of the enlarged deal, giving the operator with ‘industry-leading’ racing data analysing over 60,000 fixtures every year.
Production of top quality content
Better Collective’s Senior Director Group Media and Commercial Sites is Simon Hovmand-Stilling said: ‘We’ve worked with Spotlight Sports Group for a number of years because we know they produce top quality content.
“Most recently, we have successfully added in the multilingual offering and integrated data from Superfeed. We’re constantly striving to offer that enhanced sports betting content experience and we have pursued a successful M&A strategy over the past number of years to strengthen our position in core markets.
“With the integration of Superfeed, we are able to scale our ability to deliver premium content to the users of our sites empowering sports fans to make knowledge-based betting decisions.”
Transmission of localised content
Superfeed, a customisable betting editorial platform available in over 80 languages, will be used by Better Collective across its portfolio of worldwide multilingual jurisdictions, allowing for the transmission of localised content in both Europe and the United States.
Furthermore, the tailored editorial keeps clients informed with high-quality long-form pieces covering worldwide sports and racing, publishing hundreds of articles every day on a variety of breaking news items.
The integration takes place as the UEFA 2020 European Championship and Copa America events get underway, as well as the impending Tokyo 2020 Olympic Games.
Reaching more customers daily
Spotlight Sports Group Account Director Daniel Smith said: “We have a great long-term relationship with Better Collective. It’s evolved year on year from a small amount of racing content to the integration of our premium racing data through Superfeed and in-depth racing and sports editorial in a multitude of languages.
“We’re already excited to add our international racing and further Superfeed integrations when the time comes. Working with Better Collective means our content reaches more customers daily which enriches their sports betting experience.
“Integrating our Superfeed content enables Better Collectives’ global audience to expand their sporting knowledge and help them to make better choices through the insight from our team of over 200 localised betting journalists.”