Spotlight Sports Launch Superfeed Content Engine

Superfeed is a new sports betting editorial and data feed launched by Spotlight Sports Group that covers all four major US sports as well as leading racing news from Racing Post.

It was created to bring all of the content from Spotlight Sports Group into one product, providing expert sports betting editorial and data in over 70 languages with a full API integration or a widget.

Data scientists and journalists at the company “produce editorial expertise that sits alongside relevant markets to engage customers for longer.”

Pre-match betting tips, verdicts, and forecasts for all sports are included in the package. When the action goes online, Superfeed drives the’revolutionary technology,’ which provides real-time in-play tipping based on past evidence and responding to on-field incidents.

Racing Post’s “industry-leading” racing news, which covers 60,000 races around the world, is also included in Superfeed.

US expansion

Meanwhile, as the company expands across the United States, it also has specialist coverage covering all four major American sports, as well as collegiate sports, and nearly 7,000 events annually.

Chief Marketing Officer of Spotlight Sports Company, Sam Houlding, addressed the scope of coverage and how Superfeed will make more activities matter to consumers.

“Superfeed is the next exciting step for Spotlight Sports Group when it comes to the provision of content,” he said. “The product contains more content across more sports and languages, than ever before. We’re now producing sports betting insights, verdicts and projections on 25,000 events a year. 

‘Inform, empower and engage’

“From our research, we know sports bettors bet on a range of up to 5% of sports events. With Superfeed you can now inform, empower and engage them on the other 95%, making more events matter to your customers.”

Houlding added: “With the feed also encompassing all relevant US sports, delivered from our localised US content experts as well as the much-loved Racing Post content, Superfeed is our most advanced content generation product to date. 

“We’ve simplified integration by working with our partners and we’ve grown our data science and editorial team to produce the best sports betting content in the industry. We’re excited to see the full power of Superfeed in action, enriching sportsbooks with expert content.”