Spotlight Sports Group has undergone a ‘brand refresh’ to reflect the global value proposition of the company.
In addition to streamlining its core betting service for global partners, the company unveiled a ‘fresh look website and campaign’ yesterday.
‘Going above and beyond the odds’
Spotlight Sports Group has also unveiled a new initiative, ‘Going above and beyond the odds,’ in addition to the increased emphasis on betting content, media partnerships and trading solutions, which will guide consumers back to the redesigned website.
Gethin Evans, Chief Marketing Officer of Spotlight Sports Group, was addressing the new campaign and commented: ‘’We thought late 2020 was a perfect time to review our global value proposition, considering how we deliver distinctive sports betting experiences through our own brands and via the world’s biggest betting operators and media owners.
“The new campaign and website help our existing and new clients really understand what makes us unique globally.’’
Worldwide publishing network
The refreshed offering comes at a time when Spotlight Sports Group has grown its worldwide publishing network, complemented by the development of Pickswise, its US website.
The redesigned content portfolio is hoped to better represent the global operations of the company.
The legacy of Racing Post was stressed by Evans, stating that the community is ramping up preparations for its next growth period.
‘’We’re pioneers of adding value across sports betting and the Racing Post is doing that more than ever,” he added. “The development of our global sports publishing network, and launch of our new product, Superfeed, offering impartial, expert pre and in-play insight on any sport in 70 languages, means the team are tremendously excited about the next phase of our growth, particularly in the US.”