With the addition of Justin Geiger as VP of US Sales, Spotlight Sports Group begins to expand its business reach in the United States. He joins the organisation as the first senior commercial recruit based in the United States, as the company expands its commercial capability in space.
Geiger will be tasked with expanding the portfolio of US B2B and media partners in the job, which focuses primarily on B2B sports betting content and collaborations with media and sports betting operators through Pickswise.
His most recent job was overseeing the Americas sales team for VIXIO GamblingCompliance, and he has over 15 years of strategic sales experience in a number of industries. He has an MBA from Georgetown University and is a resident of the Washington, DC area.
Chief Commercial Officer Sam Houlding, speaking of the appointment, said: ‘It’s a timely appointment for the group in the US following the really strong foundation we’ve set with the growth of Pickswise and the establishment of our US B2B business which provides high-quality sports betting content taking customers beyond the odds.
“Justin brings a wealth of experience and knowledge of the landscape and I’ve no doubt he’ll be a great success in advancing our business efforts as we look to scale quickly and further build on our operation in the coming months.’
Commenting on his latest role Geiger said: ‘It’s a huge opportunity to grow the success of Spotlight Sports Group in the US. The heritage and experience that this business has in the UK and Europe is extensive and the innovation that we are bringing to the US is incredibly exciting. The sports betting landscape changes so rapidly and I believe Spotlight Sports Group will be at the forefront of the industry in years to come.’