After agreeing to assist the CMS platform provider in extending its sports content publishing platform, Spotlight Sports Group will supply independent betting content to Sportal365.
Bespoke editorial content
Spotlight Sports Group will offer bespoke editorial content through the collaboration, which will be made available to the consumer base of Sportal365.
Will Fyler, Spotlight Sports Group’s Head of Digital said: “We’ve really grown our bespoke editorial offering, covering all sports in more than 70 languages.
“It gives clients more choice and bettors more confidence to make informed betting decisions. Our independent analysis and bespoke editorial enriches sportsbooks and takes the sports betting experience that step further.
“We’re constantly looking to support betting partners with editorial content and with Sportal365’s unique CMS we will be able to offer them an additional competitive edge.”
The material of Spotlight Sports Group will be entered directly into the CMS of Sportal365, enabling its customers to incorporate the betting editorial directly into their pages.
CEO of Sportal365, Stilian Shishkov, added: “We know Spotlight Sports Group sports content is a market-leader and used by a number of major bookmakers so we’re delighted to integrate to our CMS and make it available to our clients.
“Having their expertise in such a wide range of sports will be hugely beneficial and will add another unique aspect of our offering.”