Spotlight Sports Group has strengthened and expanded its relationship with Betfair for live video material, which will concentrate on the Racing Post Live show.
Racing Post Live will broadcast live reactions from racing experts every Saturday afternoon through 2021, as well as exchange rates and tipping during the day’s racing.
HD motion graphics
With the goal of driving bettor interaction, the video collaboration will also include an update in HD motion graphics to integrate more live data and user feedback.
Gethin Evans, Spotlight Sports Group Chief Marketing Officer, as he celebrated the new deal said: “We are delighted that the marketing team at Betfair has decided to extend and deepen the Racing Post Live partnership.
“Despite the disruption to the racing calendar last year we continued to grow the audience and engagement. While people can’t get to have a day at the races, a lot of our viewer feedback has been about the great atmosphere in the studio.
“Our in-house production team are busy working on our HD motion graphics, to include the addition of integrated data feeds which are going to further enhance the viewing experience.”
Racing Posts’ Facebook and YouTube
The live broadcasts will be shown on YouTube and Facebook platforms of Racing Post, in addition to being clipped in real time “to distribute the best reactive content across the Racing Post, MyRacing and Betfair social channels’.
Harry Phillips, Head of Brand Marketing for the UK and Ireland at Betfair, added: “We are delighted to extend our video partnership with Spotlight Sports Group throughout 2021. Racing Post Live has proved a big hit with our audience and we are excited to see how the team is able to expand on the success of this year.
“The show is a great way to showcase the functionality of the Betfair Exchange and how different races present different opportunities to back, lay or trade one of the several Exchange markets on offer. It makes for great viewing and we are looking forward to this being on people’s screens every Saturday from now on.”