With the debut of its new Publisher Solutions suite, Spotlight Sports Group has enhanced its B2B product portfolio’s media and affiliate marketing capabilities.
The Publisher Solutions package adds to Spotlight’s media portfolio by offering easy-to-integrate betting widgets and affiliate marketing solutions, allowing businesses to create actionable content that increases engagement and income.
Spotlight has expanded its media offering to include affiliate administration, content production, performance tracking, and campaign optimization, among other betting marketing services.
Range of new products
Spotlight Sports Group’s Head of Digital B2B Will Fyler said: “We are ready to expand our global value proposition, especially given the recent acquisition of Alarm Sports Network.
“As well as a global website refresh to reflect our growing proposition, we are delighted to present a range of new products such as our Turnkey Affiliate Solutions, Smart Widgets and Free-To-Play games that cater for media companies globally.”
The media update comes after Nielson research revealed that 55 percent of sports fans are interested in sports betting. Media organisations can leverage Spotlight Publisher Solutions to accelerate additional revenue development as traditional digital revenue streams mature, according to Spotlight.
Spotlight aspires to become the premier provider of turnkey affiliate marketing solutions by combining its heritage betting media and content solutions with modular affiliate technology, allowing incumbents to simply plug-in the unique suite to existing platforms in up to 70 languages.
Fyler added: “Sports fans are interested in sports betting and, given the global growth of betting, there is a significant opportunity for media publishers to provide their sports audiences with great content and products while also increasing revenues.
“We also know that providing betting-related content and products effectively is labour intensive and difficult.
“However, as a media company operating Racing Post among other brands, we are in a fortunate position that over the last 30 years we have built up the range of skills to achieve this and so we can now offer bespoke Publisher Solutions tailored to any media company’s audience.”