Spotlight Sports Group and Coral have teamed up to create a new cinematic mini-series in the lead up to this year’s Cheltenham Festival.
Five cinematic features with perspectives from Coral ambassadors Colin Tizzard, Tom Scudamore and Chris Hughes will compose the mini-series, entitled ‘My Festival.’
Innovative live series
Sam Houlding, chief commercial officer of Spotlight Sports Group, said: “We are excited to be producing this innovative live series with Coral. The mini-series not only delivers a great watch for Racing Post and Coral viewers but demonstrates our in-house production teams wide range of capabilities.
“The series is a brilliant way for Coral to activate their ambassador agreements in partnership with our racing audiences ahead of The Festival. We are pleased to deliver an end to end solution from production through to distribution for the marketing team at Coral.”
‘In the Know’
Meanwhile, Racing Post experts and guests from around the racing industry will explore the best bets and key perspectives ahead of the spectacular Prestbury Park in a weekly live festival-focused racing show called ‘In the Know’.
Both the mini-series and the weekly show will be broadcast on the YouTube and Facebook sites of Racing Post, with content also clipped in real time to share the best reactive content through the social media of Racing Post, MyRacing and Coral.
Simon Clare, PR Director for Coral added: “This is a series like none other; we’re incredibly excited to be working with Spotlight Sports Group to produce the cinematic episodes.
“With some of the biggest names in racing featured throughout the series, we think viewers are in for a treat. The Cheltenham festival is going to be very different this year without that famous roar so we hope we can bring our customers closer to the action with our video content.’’
In an arrangement which will concentrate on the Racing Post Live show, Spotlight Sports Group recently extended and expanded its live video content relationship with Betfair.