This week, SportsGrid, the 24-hour streaming network dedicated to sports wagering fans, launched its STS Platform, providing a solution for video content that promises to provide “best-in-class” coverage of regular sports betting and fantasy sports.
As a hosted solution optimised for publisher websites and mobile apps, the STS Platform is available for immediate syndication and integration. The STS proprietary private label advertising network serves as the syndication hub to amplify and compliment the on-demand sports video content of the publisher, providing pre-roll and exclusive opportunities for sponsorship.
Publishers will also have access to a robust sports gaming content solution that is easy to incorporate into the platform, including pre-game odds, over/under, point-spread, money lines and advanced data analytics.
According to SportsGrid, the new platform serves to combine advertisers, sportsbooks, and the sports gaming audience as a source of sports betting material, unlocking an entirely incremental revenue stream.
The hosted solution built on the STS cloud curates betting sections with coverage of professional football, basketball, baseball, college sports, golf, tennis, soccer, and more. STS generates a monthly minimum of 120 video assets and produces 600 written articles per month.
Chief Commercial Officer, Jason Sukrahj, said: “Our STS Platform is live and available for immediate client integration, currently servicing over 30 million publisher video views per month and growing rapidly. We have a backlog of over 35 publishers ready to introduce the STS product experience into their native environment.”
CEO Jeremy Stein added: “The introduction of the STS Platform is the first product introduction developed by SportsGrid utilising the leading-edge technology to give our publishers and their audience the winning edge.
“Our top down new world tech-media stack allows the company to reduce its video cost per hour, enabling high growth through research and development. The goal is to pass these incremental revenue streams and economics onto our partners.”