Having secured a sponsorship agreement with Clube de Regatas do Flamengo, Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has strengthened its presence in Brazilian football.
Previously, Sportsbet.io signed a three-month betting partnership with the club that focused primarily on media and digital activation.
Extending the deal will see the sportsbook increase its investment in the team’s sponsorship, gaining the right to place its logo on Flamengo’s playing shirt’s shoulder blade (chest).
Tim Heath, CEO of Sportsbet.io said: “We are incredibly proud to be a global partner of Flamengo, which is no doubt, the biggest club in Brazillian football. Starting our relationship as a Digital and Media Partner in 2019, it was a simple decision to take our sponsorship to the next level, and have our logo on the famous red and black shirt.
“Flamengo’s professionalism, both on and off the field, makes them a pleasure to work with and we are certainly looking forward to expanding our relationship with them in the years to come.”
Although the duo has not yet revealed the financial details of the agreement, it has been confirmed that the partnership represents the largest shoulder blade sponsorship in Flamengo’s history. Later this month, the Sportsbet.io logo will be applied to the shirt and will remain in place throughout 2020.
Rodolfo Landim, president of Flamengo, added: “We are extremely pleased with the performance and professionalism of our partners at Sportsbet.io, so are thrilled to strengthen our relationship with this new sponsorship.
“As ever, I would like to thank our passionate supporters, the Nação Rubro-Negra, whose wonderful support makes partnerships that strengthen our club possible. I am sure they will enjoy trying out the Sportsbet.io platform.”