Sportsbet.io, a cryptocurrency sportsbook by the Coingaming Group, has enhanced its cricket expertise by naming Aussie cricket legend Brett Lee as its new brand ambassador.
Throughout his career Lee became regarded as the fastest bowler in the world – clocking deliveries exceeding 160 km/h. In addition to cricket quizzes, the Brett Lee ‘Awesome Foursome’ and a special casino cashback, he will be leading a series of special cricket promotions such as ‘Bet with Brett’ as part of his new job.
Brett Lee, commenting on his new role as brand ambassador said: “Speed was always my greatest weapon throughout my career, which is why partnering with Sportsbet.io is such a perfect match. And like Sportsbet.io, playing fair was always important to me.
“These guys make sports betting fun, fast and fair, so I can’t wait to get involved with some exclusive promotions and provide some insight from my experiences at the very top of cricket.”
Lee will also deliver in-depth analysis from the cricket world under the two year partnership. The contract, which is the first foray of the sportsbook into cricket sponsorship, follows on from football partnerships with the Flamengo champions Watford FC and Copa Libertadores, as well as a sponsorship headline of the CONIFA European Football Cup.
Justin Le Brocque, head of sportsbook marketing at Sportsbet.io, added: “Brett Lee is nothing short of a legend of the game. There were few greater sights in cricket than watching the fear in the eyes of batsmen as Binga approached.
“So we are bowled over that he has joined team Sportsbet.io. As well as a terrifyingly quick bowler, Brett is a natural entertainer and a true gentleman; we couldn’t think of a better match for our sportsbook.
“Players around the world can look forward to some fantastic Brett Lee promos, and the chance to hear from one of the biggest characters in the game.”
A bevy of games await you on https://t.co/kI3TBVdgsK along with this Aussie champion! 🇦🇺🏆
Welcome aboard @BrettLee_58 as our brand ambassador 🤩
— Sportsbet.io (@Sportsbetio) July 7, 2020