Cryptocurrency sportsbook Sportsbet.io has developed a fresh VIP experience as part of their club collaborations with Southampton FC, using virtual reality (VR) technology to capture at home the magic of matchday.
The innovative concept aims to exploit the matchday rights of Sportsbet.io with the Saints to inform and engage crypto-currency football fans.
As part of the project, from a stadium tour with a club legend to a front-row seat at the training ground, participating influencers are given a Bitcoin value that they can use to create their own exclusive VIP experience.
Redefining fan experience
By integrating cutting-edge technology with their blockchain knowledge, Sportsbet.io is leveraging their football collaborations to redefine the fan experience, providing innovative experiences that reward the large global fanbase of Southampton and consumers of Sportsbet.io.
The initiative shows the relentless push of Sportsbet.io to innovate and the sportsbook assumes that cryptocurrency’s presence in sport would only increase.
First Virtual Reality experience
Ahead of Southampton FC’s home fixture against Manchester City in December 2020, the first Virtual Reality experience was delivered and included a tour of St Mary’s stadium with Saints legends Franny Benali and Matthew Le Tisser, as well as a penalty masterclass with Le Tissier.
In 2021, further action is due, with the opportunity to further extend the experiences on offer across their club sponsorships.
Cryptocurrency’s future in football
Tim Heath, Coingaming Group founder, said: “We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin.
“We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”
Initiative created in response to pandemic
In response to the Covid-19 pandemic, the initiative was created by the innovative and PR agency Fuse from Sportsbet.io, acting as a digital solution to enable matchday rights in a behind-closed-doors environment.
The award-winning VR & AR agency East City Films provided output of the 360 live content and interactive storytelling. The content is shipped by Pico Interactive to influencers using the Pico neo2 headset, who specialize in delivering company VR solutions in the USA, Canada, Europe, Africa, and Asia.
Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team.
“The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible. We cannot wait for the full return of our fans but in the meantime, Sportsbet.io have found an innovative way to ensure our club and fans can stay connected.”