Sports IQ Announce FansUnite Partnership

Published: 26th August 2021
Author: Joe Kizlauskas
Last Updated: 10th March 2023

Sports IQ, a North American oddsmaker and player prop provider, has announced a new partnership with FansUnite Entertainment Inc., a sports betting and gaming company.

Under the terms of the multi-year deal, the former will provide the latter with pre-match and in-play player props for both B2C and B2B purposes.

FansUnite will also incorporate Sports IQ’s full suite of player props, including both pre-game and in-play betting across all US sports, as part of the agreement.

Continued growth

Sports IQ’s CEO, Omer Dor, said: “We’re delighted to be able to support FansUnite’s continued growth with Sports IQ’s products. Our innovative sports betting offering will be a great addition to the suite of products that FansUnite delivers to both its B2C customers and B2B partners.”

FansUnite’s CEO, Scott Burton, added: “As we focus on our North American expansion strategy, we are continuously looking for ways to bolster our industry-leading platform. Sports IQ’s products are a natural fit. Their focus on the US marketplace, combined with their creative, innovative approach to sports betting will be a boon to our existing and future customers and partners.”

Sports IQ has had a busy 2021, signing new partnerships with global gaming suppliers IGT, BetClic, and Chalkline, as well as securing significant series seed funding from some of the most well-known and recognised names in US media, sports, and regulated gambling.

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.