Sports IQ, a North American oddsmaker and player prop provider, has announced a new partnership with FansUnite Entertainment Inc., a sports betting and gaming company.
Under the terms of the multi-year deal, the former will provide the latter with pre-match and in-play player props for both B2C and B2B purposes.
FansUnite will also incorporate Sports IQ’s full suite of player props, including both pre-game and in-play betting across all US sports, as part of the agreement.
Sports IQ’s CEO, Omer Dor, said: “We’re delighted to be able to support FansUnite’s continued growth with Sports IQ’s products. Our innovative sports betting offering will be a great addition to the suite of products that FansUnite delivers to both its B2C customers and B2B partners.”
FansUnite’s CEO, Scott Burton, added: “As we focus on our North American expansion strategy, we are continuously looking for ways to bolster our industry-leading platform. Sports IQ’s products are a natural fit. Their focus on the US marketplace, combined with their creative, innovative approach to sports betting will be a boon to our existing and future customers and partners.”
Sports IQ has had a busy 2021, signing new partnerships with global gaming suppliers IGT, BetClic, and Chalkline, as well as securing significant series seed funding from some of the most well-known and recognised names in US media, sports, and regulated gambling.