Sportradar the sport data and content provider is aspiring to become “a fully integrated turnkey sports betting services provider,” after the recent acquisition of Optima.
The omnichannel platform for sports betting and gaming is to expand the services portfolio of Sportradar to become a full-service B2B information, gambling, trading, and player management software company.
Sportradar will now deliver the entire betting and gaming value chain in both developed and emerging markets as they regulate as a crucial part of the future growth strategy of the company.
Carsten Koerl, chief executive officer of Sportradar commented: “This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions.
“Optima utilises the very best-in-breed technology to provide their clients with the most advanced and flexible platforms, and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”
It is stressed in a media release that buying would “create a global one-stop technology and services business providing a full turnkey solution along with a dedicated sports betting and igaming system.
Jacob Lopez, chief executive officer of Optima explained:
“There are numerous and evident product synergies between the two companies, and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and e-gaming operators around the world.
“We are excited about the potential of the combination of the leading trading, risk management and betting entertainment services with the leading integral omnichannel sports betting and gaming platform.
“We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”
Partnerships between existing and future providers of sportsbook services will remain unaffected.