INTRALOT Inc, a US affiliate of INTRALOT Group and Sportradar, a global sports data analytics company, have formalised a new partnership to support the rapidly expanding North American sports betting market.
Sportradar will provide INTRALOT with all its pre-match and live data specifications according to the terms of the new agreement, including official data feeds from all major U.S. leagues. The role of INTRALOT in the deal is that it supplies the said data to US lotteries including Washington DC, Montana, New Hampshire and New Mexico.
Both companies are well established in the US with INTRALOT Inc holding 14 contracts across 13 states, four of which are related to sports betting. Meanwhile, Sportradar counts the NBA, NFL, NHL, MLB and NASCAR among its official partner list.
Neale Deeley, US Sales and Gaming vice president at Sportradar commented: “INTRALOT is a highly respected leader in the US lottery market and renowned sportsbook operator around the world.
“We are delighted at the confidence INTRALOT has in our ability to deliver high quality betting services and we look forward to powering INTRALOT’s sportsbook operations in the US.”
INTRALOT Interim CEO Byron Boothe stated: “Sportradar’s commitment to the US market together with our existing long collaboration in the rest of the world were critical factors in our partnership process.
“As more states are set to legalise sports betting in the coming months and years, we knew we needed a partner with a similar vision as ours to fully maximise the opportunity. We’re excited for what the future holds.”
“We look forward to powering @INTRALOT‘s sportsbook operations in the US.”
Sportradar will provide INTRALOT with all of its pre-match and live data requirements, including the official data feeds from all major US leagues.
Find out all the details below via the website 👇
— Sportradar (@Sportradar) January 27, 2020