Sportradar Provides Alternative Betting Markets Simulated Reality Launch

Sportradar has announced the launch of its AI-driven Simulated Reality addressing the shortfall in live sports, which will be made available to consumers through its current event portfolio.

Starting on April 3, the Virtual Reality app is expected to offer ‘a sports betting experience that is as close to real life possible.’

Sportradar chief executive Carsten Koerl said: “We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action.

“Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”

The company will rely on the historical football database and statistical results of Sportradar to provide match data, offering options for a range of pre-match and live betting markets, covering top-tier leagues from England, Germany and Spain.

Played for a full 90 minutes, fans will bet on their favourite teams, access match analysis and league tables, while live match trackers can show the game itself.

In the near future, Sportradar aims to expand its Virtual Reality offering to many other leagues and tournaments, including tennis and basketball, with other sports set aside for development.