Sportradar has partnered with WSC Sports, an AI video production company, to develop the sports betting industry’s first ‘Live Video Notification’ push service.
Sportradar and WSC will provide sportsbooks with a platform to instantly broadcast live event video highlights to their customers via smartphone push notifications, announcing a “industry first.”
The live video push notifications technology was created to provide a quick activation service for bookies to engage clients with their live event inventory by delivering real-time highlights.
WSC’s AI-assisted video production platform can presently handle 17 different sports, with over 150 leagues and broadcast partners worldwide.
Sportradar announced the addition of the new service to its ‘Live Channel’ distribution platform, which has already aired over 330,000 live sports events in 2021.
New and innovative ways to engage with fans
Patrick Mostboeck, Global Director of Video and Streaming Products at Sportradar said: “As the market is continually moving forward, we are constantly looking to provide our clients with new and innovative ways to engage with fans.
“Live Video Notification is a game-changer, providing top quality video highlights in near real-time to deliver a higher betting conversion through this new and unrivalled fan engagement feature.”
The debut of Live Video Notification, produced in collaboration with Sportradar, was recognised by WSC as the Tel Aviv sports-tech studio’s first “co-developed innovation.”
WSC and Sportradar will continue to work together on live video initiatives, with the goal of enhancing and expanding the utility of live sports highlights for bookmakers’ core operating disciplines of marketing, engagement, reactivation, and retention.
Yuval Benyamini, Head of Betting at WSC Sports said: “We are thrilled to work with an industry leader like Sportradar and look forward to building out a full portfolio of engaging products that will help betting operators differentiate themselves with personalised content while better utilizing streaming rights.
“Live Video Notification offers users a unique experience that delivers videos of in-game action directly to mobile phones in near real-time – creating an entirely new way to engage and experience the action.”