By offering its data-driven marketing solution, ad:s, Sportradar has agreed to exclusively control the advertisement inventory for Forza Football’s live score app.
Through the collaboration, Sportradar will use its awareness of marketing criteria for bookmakers to maximise the advertisement placements of the football technology company.
Marketing Cloud platform
Sportradar will support Forza Football through its Marketing Cloud platform to offer customised messaging by prioritizing native, odds-first integrations.
Rainer Geier, Chief Product Officer – Sports Entertainment for Sportradar said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.
“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”
API-based statistics data
Sportradar will also supply its API-based statistics data in addition to its ad:s solution, which it noted will provide them with the resources to further improve their content offering.
Forza Football would benefit from access to Sportradar’s global network of betting operators on a commercial basis, allowing the football technology business to reach a broader audience.
The agreement will also include more than one billion advertisement contacts each month to Sportradar clients, providing access to exclusive access via Sportradar’s proprietary DSP to specific and highly targeted content.
Pioneers in live scores
Patrik Arnesson, Forza Football’s Co-Founder and CEO, added: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions.
“Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”