Sportradar Nets Australian NBL Broadcast Rights And Integrity Deal

For Australia’s Hungry Jack National Basketball League (NBL), Sportradar has been appointed as the global media distributor and OTT affiliate, as well as an official integrity partner.

Sportradar will work closely with the NBL through the deal, which will begin on 10 January 2021, to expand both the distribution and coverage of its media rights through broadcast and online platforms.

In addition to audiovisual technologies and advanced data analytics, this can be achieved by leveraging Sportradar’s global network of partners to improve fan engagement for global audiences, including basketball regions such as China, South East Asia, the US and Europe.

David Edwards, Sports Media and Partnerships Oceania Director, said: “There’s no question that the NBL has rapidly become one of the top basketball leagues in the world, with a great mix of homegrown and imported talent across the competition.

“Sportradar is looking forward to expanding the NBL’s global footprint through our technology-based, data-driven approach to rights distribution, and helping the league unlock new commercial partnerships and opportunities off the back of that increased engagement.

“The Sportradar-powered OTT platform will also be featuring a high volume of live and VOD matches across the NBL1 (state) leagues. We’re proud to help showcase the next generation of Australian basketball talent via a single dedicated streaming service for the very first time.”

In addition, Sportradar has also committed to powering the OTT network of the NBL with plans to include NBL1 games for the first time on the relaunched platform.

In the meantime, Sportradar will provide odds monitoring services across more than 1,781 of Australia’s top men’s and women’s sports, including the NBL, NBL1 and Big V, as an official integrity partner of the league, to locate any betting anomalies through its market-leading Fraud Detection System.

Brad Joyner, Chief Commercial Officer of NBL, added: “The Hungry Jack’s NBL is delighted to work with Sportradar. Through a combination of NBL’s local market reputation and growing fanbase and Sportradar’s focus on integrity and technology excellence proven in global markets, we feel confident that we can expand the NBL’s sphere of influence together and I very much look forward to seeing it happen.”