Sportradar Negotiates Long Term Agreement With EHF And EHFM

Sportradar has negotiated with the European Handball Federation (EHF) and EHF Marketing GmbH (EHFM) on a long-term agreement that will include official data collection and distribution to media outlets and betting operators.

The deal, which lasts until 2030, will see Sportradar use its technical resources to create innovative data analysis tools and to find new ideas for improving the sport.

Sportradar’s Managing Director of Sports Partnerships David Lampitt said:

“We have a longstanding relationship with EHF and EHFM and we are delighted to have further extended our partnership to secure a long-term data and distribution rights agreement.

“We will be working alongside them to continue to grow the sport via our extensive network of media and betting partners.”

In turn, Sportradar will become the ‘official data partner’ of EHF and EHF Marketing, allowing the compilation and distribution of official EHF data from more than 1,500 national team and beach handball matches and more than 750 matches of the European Cup to various media and betting institutions.

The deal will include the EUROs for the Men and the Women’s EHF and their Qualifiers, the competitions for the younger age group of the EHF, the World Championship Qualification European matches and the EUROs for Beach Handball.

On the EHF marketing line, the deal covers all matches in the men and women of the EHF Champions League, the European League of the EHF and the European Cup of the EHF.

EHF Marketing managing director David Szlezak added: “It is absolutely vital to offer high quality and accurate data from the EHF’s club competitions. With this new cooperation, we are adding to the top-level scouting we have already achieved with Sportradar.

“For example, right from the first rounds, data collected in the new EHF European League will be on EHF Champions League standards. We are looking forward to working with Sportradar over the next decade to realise the full potential of this data.”

The extended alliance strengthens the portfolio of partnerships between Sportradar and Handball Leagues which already includes HBL (German Handball Bundesliga), DHB (German Handball Association), spusu LIGEN (Handball League Austria) and HBF (German Handball League Women).

Secretary-General of the European Handball Federation Martin Hausleitner concluded: “As European handball enters a new era, the agreement with Sportradar is another important piece of the puzzle to elevate our sport to new and unprecedented heights.

“We are making a significant step forward, not only in terms of the number of matches we are offering live scouting for, but also when it comes to the depth of data available for our fans and partners.”