The naming of Alex Gersh as the Group Chief Financial Officer ( CFO) has been confirmed by Sportradar this morning effective immediately.
Gersh, a sports betting figurehead, is regarded as a leading financial consultant for digital companies in the mass market, having previously worked as Paddy Power Betfair Plc ‘s Group CFO.
Of distinction, Betfair ‘s corporate transformation led alongside former CEO Breon Corcoran Gersh following its 2011 IPO downturn, during which Betfair became the most profitable FTSE technology company.
Gersh left the betting sector in 2018 after completing the first-year guidelines for Betfair ‘s £ 5bn merger with Paddy Power – a transformative M&A deal for the global igaming industry.
A two-year stint away from betting saw Gersh serves as the CFO of Cazoo ‘s automated car buying finance company.
Sportradar said Gersh has joined the company for its global expansion strategy at a critical time as the sports technology group seeks to lead all disciplines related to OTT sports, wagering, media and data integrity services.
Sportradar chief executive Carsten Koerl said: “We are delighted Alex has joined us as our new Chief Financial Officer. His expertise is second-to-none with a proven track record in complex organisations.
“He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business.”
Directly reporting to Koerl, Gersh will lead Sportradar’s financial management, planning and oversight, including ‘reviewing major investment decisions and new business opportunities.’
Gersh added: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”