Sportradar, the sports betting data provider has lodged a formal lawsuit against competitor Betgenius for hogging UK football data, while a new Russian bookmaker on Sportradar’s brand seems to be riding on it’s back.
Sportradar reported on Wednesday that it had served “legal proceedings” against Betgenius and Football DataCo (FDC) “in relation to the current structure for the licencing and distribution of live data from FDC football leagues for betting purposes.”
Sportradar said it had embarked on this legal action “with reluctance” and only after finding it impossible to find “a fair solution that that enable it to build its own database and compete effectively” in the markets where FDC is the big data daddy.
Betgenius inked a multi-year contract with FDC last May, which owns the English Premier League, English Football League and Scottish Professional Football League data rights. The deal offered exclusive access to what CEO Mark Locke of Genius Sports Group called “some of the world’s most valuable sports betting content.”
Sportradar argues that “the system put in place by Betgenius and FDC does not allow” third parties to pay for access to FDC data–something that Sportradar says it was willing to do–and thus the Betgenius-FDC agreement “is in breach of UK and EU Competition Law.”
Betgenius has made expansion of the Western Hemisphere a priority, but that may prove to be more difficult because Sportradar has an exclusive betting data agreement with the National Football League. With Sportradar maintaining that a settlement with Betgenius remains “open to the possibility,” the only way forward may be a mutually acceptable detente.
Sportradar may need to file another legal complaint, if its corporation is unrelated to the company of the same name granted a Russian bookmaking licence on Valentine’s Day, according to the Russian Federal Tax Service’s official register.
Sportradar LLC was registered in Vladivostok in 2018 and lists its owner as one Alexander Yuryevich Selivanov. Someone of the same name is an ex-player in the National Hockey League who is currently coaching the Admiral Vladivostok team of the Kontinental Hockey League.
The registration for 2018 was done under the name of a Cyprus-based company named Magandini Holdings Ltd, which was founded in 2016 but little else is known about. The main activity of Sportradar LLC is classified as betting, with secondary involvement in the sale of lottery tickets and in the hotel and restaurant sectors.