Sportradar Improves Sports Delivery Despite COVID-19 Crisis

Sport data and content provider Sportradar announced an improvement in its sport content and coverage distribution given the shortage of live sports worldwide due to Covid-19.

Given the global shutdown on live sports, the coverage of Sportradar’s Live Odds is up 30%, while Live Data is up 20% compared to last year’s time, powered primarily by introducing additional content and diversified items.

April also saw an 11 percent rise in the sport content available compared to the same time last year, with sport data and service providers providing coverage of about 24,000 matches worldwide.

Sportradar has released a range of new initiatives in response to the current pandemic, including an AI-driven augmented reality; virtual sports; live sports tournaments; online leagues; and numbers betting, including 10,400 draws each week from more than 165 real state lotteries worldwide.

Carsten Koerl, chief executive officer of  Sportradar, said: “Innovation is the cornerstone of our company. During this time, we have been able to quickly adapt to change and constantly evaluate and re-evaluate the products and services we are offering.

“We’re pleased to have been able to utilise our technological expertise, comprehensive sports data and sports partnerships across the world quickly to continue to help our customers deliver entertainment and engagement with additional live content and coverage.”