Sportradar Brings Deirdre Bigley To Board Of Directors

Sportradar, a sports betting and entertainment company, has named Deirdre M Bigley to the Sportradar Holding AG Board of Directors, effective immediately.

Bigley has been the Chief Marketing Officer of Bloomberg since 2014, and she is responsible for planning and implementing the company’s first global marketing department, as well as developing marketing strategies for all of the company’s business units.

She became the Global Leader of Marketing Communications at Bloomberg in 2009. Bigley held a variety of leadership roles at IBM prior to joining the company, including Vice President of IBM Brand and Vice President of Worldwide Advertising and Interactive.

Building brands

Chairman of the Sportradar Global Board of Directors, Jeff Yabuki, stated: “Deirdre brings strong knowledge of building brands and working with businesses focused on complex data. She has been instrumental in driving the Bloomberg brand globally, establishing a digital first marketing department, and recognising the intrinsic value that technology and innovation brings to customers through its products and services. 

“We are pleased to add an experienced director who understands both the opportunities within a high growth business, as well as the scale needed to further extend our industry leadership by delivering long-term growth and value for our stakeholders.”

vast experience leading marketing strategies

Sportradar Group CEO Carsten Koerl added: “We’re thrilled that Deirdre is joining our Global Board of Directors as we draw upon her vast experience leading marketing strategies for some of the world’s most well-known technology companies. We are pleased to leverage Deirdre’s data and analytics insights as Sportradar drives innovative solutions that support the success of our customers.”

Commenting on her latest move, Bigley said: “This is an exciting time to join Sportradar as it continues to demonstrate its leading sports data capabilities and drive innovation that changes the way the world experiences sport. 

“I look forward to working closely with Jeff, Carsten, and the team as Sportradar continues to differentiate itself as the leader in powering sports data and analytics around the globe.”

Shutterstock,, Slice, Recorded Future, and MAKERS all have Bigley on their boards of directors. AWNY’s Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, and B2B Magazine’s Top Marketer and Top Integrated Campaign are only a few of the technical awards she’s earned over the course of her career.