Sport information and content specialist Sportradar and PrizeLogic, an industry leader in incentivised interaction, formed a strategic partnership to provide a turnkey solution for brands to enable their sport sponsorships better and engage customers.
The alliance marries the real-time sport data of Sportradar worldwide with the interactive consumer engagement capabilities of PrizeLogic to create gamification experiences in real-time.
A range of real-time incentives, such as predictive gaming, real-time offers and flocking, are also included in the deal to unlock experiences that can be executed across a variety of marketing channels including in-stadium, social media platforms and integrated into mobile applications.
Brian Josephs, Vice President of Digital Sport said: “Sportradar is obsessed with enhancing the fan experience and we continually strive to create engaging and unique products that offer the best solutions for brands, publishers and broadcasters to monetise. Partnering with PrizeLogic provides us with the platform that delivers the next generation of sports engagement.”
CEO Ryan LaMirand added: “At PrizeLogic, data driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences. Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments. Connecting with consumers in the moment creates such a powerful and emotional brand experience.”
We are excited to announce our strategic partnership with @Sportradar the leading global provider of sports data intelligence, to create a next-generation sports engagement solution. https://t.co/fM9mFwGj7f
#marketing #newpartnerships #sportsmarketing #marketingnews
— PrizeLogic (@PrizeLogic) December 10, 2019