Sport data and content technology specialist Sportradar has established a multi-year relationship with the Action Network sports betting analyst which will see it become the official sports data and content provider of the company.
The Action Network, in particular, will exploit Sportradar’s wide-ranging sport data services for its premium subscription app, Action Edge, and improve the mobile experience for customers looking to track their favourite scores and stats in real time.
Dave Abbott, the firm’s MD of US Media said: “Sportradar, like The Action Network, sits at the center of sports, media and betting. As such, we are always looking to align ourselves with like-minded brands that understand the shifting nature of the fan experience and how to create engaging, bespoke products for sports fans. We are excited to work with The Action Network to fully unlock the potential of its growing audience.”
The collaboration will also help to support the development of innovative content, allowing The Action Network to provide sport audiences with a variety of unique insights into results. “With the ability to tell richer storeys with deeper context around team and athlete performance, The Action Network is aiming to engage consumers in the moment while they follow their action,” the company said.
Matt Restivo, Chief Product Officer of The Action Network, said: “The traditional digital scoreboard must evolve to serve bettors. Sportradar’s seamless real-time data offering will allow us to do what we do best, which is serve our audience through our best in class app and memberships. Sportradar will help us efficiently scale the sports that we support, bringing more unique data and information to the consumer.”