Sport data and content provider Sportradar has been added to a growing list of official partners by the XFL American football league, which officially kicked off its season this week.
As the league’s official sports data partner, Sportradar will provide a play-by-play data feed specifically intended for media use, including blogs, smartphones and digital platforms such as fantasy sports.
The goal is to ensure that anyone who watches XFL games and invests in league content has access to the most up-to-date statistics and data.
Steve Byrd, Head of Global Strategic Partnerships at Sportradar said: “We are delighted to be partnering with the XFL in its inaugural season as an official sports data partner. There is a big appetite amongst the media industry for the XFL’s official data. We’re looking forward to delivering this coveted content to our media partners and, ultimately, the fans.”
Jeffrey Pollack, President and COO of the XFL added: “Sportradar is a leader in the distribution of sports data and content and adding their expertise to our world will allow us to broaden our reach. “Through this partnership our fans will have even more access and opportunities to engage with our games, teams and players.”
The contract contributes to the official data agreements between Sportradar and US leagues that currently include the NBA, NFL, NHL, MLB and NASCAR.