In a recent long-term tie-up, Sportradar has acquired the official data and audio-visual rights to Australia’s NBL1 basketball league.
Under the terms of the deal, Sportradar will provide its downstream clients and other basketball assets in its portfolio, including the National Basketball League, with data and audio-visual material from 1,500 Australian basketball games a year (NBL).
Acting partner since 2016
Since 2016, the sports data intelligence organisation has acted as a partner to the NBL, a partnership that was extended in December to see Sportradar becoming the worldwide broadcast rights provider and over-the-top (OTT) infrastructure partner of the division.
David Edwards, Director of Sports Media and Partnerships at Sportradar, Oceania, said: “We’re very pleased to secure a long-term official data and audio-visual rights agreement with one of the most exciting semi-professional sporting leagues in the region.
“The NBL1 competition is a stepping stone to the NBL, one of the world’s top professional basketball leagues, and it is important that they have a flexible, state of the art technology platform to help showcase that talent and engage new fans.”
In addition, the deal includes all semi-elite national NBL1 conferences for both men’s and women’s tournaments, as well as the State Championship held in Victoria.
Relevance in today’s sporting enviroment
The Chief Commercial Officer of NBL1, Brad Joyner, commented: “Sportradar’s technology and data-driven approach is especially effective and relevant in today’s sporting environment.
“Their knowledge of Australian sports and fans, together with their technology-focused approach and global track record in sports content was instrumental in our decision to announce Sportradar as our Official Data Partner to the NBL1 Competitions.”