Sportito Unveils Products For Brazilian Market

Daily fantasy sports operator (DFS) Sportito unveiled its products for the Brazilian market only four months after its release in India.

Brazil becomes the third country to sell the Sportito DFS product after the UK and India and the first launch of the company’s LatAm market.

The Sportito platform will be launched in Brazil, covering international and domestic soccer competitions, as well as basketball, tennis, golf and cricket. The organisation also announced plans to launch competitions focused on volleyball and hockey by the end of the year.

For players choosing their fantasy team, Sportito does not impose any restrictions, which allows them to make choices without having to worry about budget. Due to Sportito’s alliance with Sportradar, the teams can then be tracked in real time.

“Within the last few years, Brazil’s burgeoning fantasy sports market has dramatically evolved, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and the sports they love,” said Sportito CEO Riccardo Mittiga.

“Brazil is an important market for Sportito as it combines most passionate football fans in the world with sophisticated, tech-savvy young (between 18 and 35) consumers – exactly the kind of people who love competing on Sportito.”

A recent Technavio study found that Brazil’s DFS market could hit $1.5 billion by 2020, with daily fantasy football contributing about 60% of this amount.

“Soccer is widely played and followed in Brazil. Soccer, as a favourite national pastime, has a wide audience irrespective of gender, age, or economic status,” added Mittiga.

“The popularity of the game and the rising internet penetration in the country have propelled the growth of fantasy soccer and therefore our decision to offer Sportito in Brazil in a similar path as we did in India.”