Sportsbook and lottery manufacturer Sporting Solutions has formalised a contract with US-based consultancy SCCG Management with the aim of accelerating its entrance into the North American sports betting market.
Under the terms of the agreement, SCCG will now offer business development and strategic support to Sporting Solutions in the area as the sportsbook manufacturer aims to capitalise on its performance elsewhere in profitable and regulated global jurisdictions.
Edward Peace, Managing Director of Sporting Solutions, stated: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present.”
He added: “Our combined expertise will serve as a major advantage as we move to fast-track our growth strategy in the region and build on our strong international brand presence to gain market share in sports betting states.”
In addition to fully integrated pricing and risk management approaches, Sporting Solutions will provide the sportsbook platform and trader services with innovative, flexible and easily configurable products intended to provide an alternative to the existing approach of established solutions for US operators.
SCCG Managing Partner Stephen Crystal commented: “Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers.
“Their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and we believe they will prove highly disruptive in the US market.
“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”