Sportech Expands Consumer And Marketing Team

With the recruitment of three key individuals who will work across the B2B divisions of the company, global betting tech firm Sportech has expanded its consumer and marketing teams.

Paul Rietdyke will lead his new department of Consumer User Experience and Development to “…help elevate clients’ online digital experiences to the next level”. He has built online platforms for various clients, including UK-based agency work for Arsenal FC, Everton FC, Liverpool FC and the Saudi Football League, as well as involvement with Think Money Group and Sportpesa, with extensive experience across a number of sectors.

Leon Hosking joins the team as Product Manager, bringing to Sportech’s product development initiatives additional knowledge of the betting industry. His most recent role was as a trading and operations specialist for Sportpesa where he was responsible for providing trading, payment, marketing, customer integrity and CRM services to the UK, Italian and.com websites.

He also played the role of product owner for tailor-made horse racing products and held senior roles in risk, trading, odds, training and development at Skybet, Totesport and Coral.

Chris Rogers joins the company as Marketing Director, combining industry knowledge with marketing and account management skills to support the continued development of Sportech’s product portfolio.

He has extensive experience in the betting and gaming industry, most recently running the UK-facing sportsbooks for Leo Vegas group trading, sales, CRM, procurement, and responsible gambling. He also worked in the gaming industry for famous names like Coral and Betfred.

The appointments will have a significant impact on the U.S. aspirations of the company, according to Sportech.

The firm told SBC Americas: “The announced strengthening of Sportech’s commercial and product teams is designed to support initiatives across the group, in all of the markets we serve, but the US market presents a significant opportunity for transformation through innovation, a digital-first approach to design, and a focus above all on the user experience.

“These appointments will help Sportech pursue those opportunities for transformation in a market where Sportech has a strong commercial and operational presence.”