SportCaller Join Bally’s Corp In F2P Deal

SportCaller, a free-to-play (F2P) game provider for sports betting and media companies across North America, the United Kingdom, Europe, Asia, Australia, Latin America and Africa, was purchased by Bally’s Corporation for an undisclosed amount.

The latter’s core products, with broad technology and product experience, consist of prediction, quiz/trivia, pay-to-play, bespoke and turn-key smartphone sports.

Complimenting recent acquisitions

SportCaller complements Bally’s newly announced acquisitions of Bet.Works and Monkey Knife Fight, and its media alliance with Sinclair Broadcast Group, as a multinational F2P sports game provider.

SportCaller, together with the proprietary technology stack of Bet.Works, is expected to allow Bally’s to launch this year its own suite of F2P games. The acquisition would also help the company to leverage the media reach of Sinclair to extend its player database in states that do not currently allow sports betting, as well as create interest in Bally’s sports betting app.

Expanding global reach

In addition, in states that permit sports betting, SportCaller would allow Bally’s to use F2P games as an additional player interaction and retention tool. SportCaller’s network is expected to greatly extend Bally’s broad global reach outside national boundaries with more than 100 games in over 20 languages, and over 30 sports across 37 countries.

George Papanier, the President and CEO of Bally’s, commented: “I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight. F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem.

“SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”

Interactive division

SportCaller and its application development center, which consists of more than 40 dedicated technology services, will join Bally’s Interactive division, along with Bet.Works and Monkey Knife Fight. This combination would maximise the production capital of Bet.Works and facilitate rapid innovation and the deployment of fresh products already underway.

Cillian Barry, Founder and MD at SportCaller added: “Joining Bally’s is a milestone moment for the SportCaller team.

“I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”