In order to accelerate consumer acquisition and user interaction for US sportsbooks, Free-to-play (F2P) sports-game provider SportCaller has entered into a joint-venture agreement with Australian company Dimers.
In order to provide awareness and understanding of the betting world, Dimers, iRival Media’s sports-betting affiliate brand, intends to equip sports fans in the US with the latest news, instruments, analysis and live odds.
The new company aims to provide insightful content and free-to-play games with the F2P experience of SportCaller and a scalable proprietary platform to provide operators with a route to ‘acquiring and maintaining loyal players at low cost’ while remaining completely compliant in both regulated and non-regulated states.
At SportCaller, Cillian Barry, MD, said: “It’s great to see U.S. sports back in full swing, even behind closed doors, from the NBA Finals to the renewed NFL season and the recent US Opens in both tennis and golf. However, with this COVID-19-induced daylight between fans and the sports they love, creative content has never been more vital, reconnecting fans with the action they crave.
“Consequently, this partnership with Dimers was a no-brainer – allying our own F2P smarts with a very successful affiliate site boasting a proven pedigree in leveraging the betting revolution in the States. Our compelling and diverse game formats are primed to deliver unrivalled conversion levels, from recreational visitors to registration, and on to fully-completed entries. It’s an exciting time.”
PointsBet sportsbook was announced as the first operator partner for this affiliate project along with the announcement of the venture, with the company being able to draw on the channelling capabilities of SportCaller to ensure that players are supported with bet-prompts that offer convert-to-bet prices, precisely tailored to the consumer.
The start of the collaboration will initially concentrate on the NBA Finals with the announcement of two names as Dimers makes its US expansion. The Dimers Dozen and Sweet Six F2P games will develop into monthly and weekly editions across other mainstream U.S. sports following the NBA Finals, joining its Lock N Roll title.
Adam Fiske, Co-Founder at iRival Media / Dimers.com commented: “We’re naturally delighted to team up with SportCaller as Dimers goes through the gears stateside. As the definitive F2P platform, they offer elastic formats for affiliates and operators to acquire and engage repeat players whose long-term value is far greater than those customers who might typically populate a standard CPA scheme.
“SportCaller’s versatile range of F2Ps is now ramping up engagement through a series of games, targeting sportsbook and DFS-reared audiences with player-education and augmented activity at their heart. This matches up perfectly with Dimers’ mission statement: free, fun and accessible for all – regardless of whether you bet on sports or not. That sense of responsible community informs everything we do.”