Free-to-play (FTP) sports game provider SportCaller, in conjunction with BetMGM, announced the launch of a regular series of trivia quizzes that seek to maintain audience interest during the ongoing sport shutdown.
The trivia assessments, which will include questions of common sports and general knowledge, are expected to chart a seasonal schedule of flagship competitions aimed at catching the attention of players for the coming months.
BetMGM’s quiz format sees 10 questions being asked with players then 10 seconds being given to send a answer. Players who respond incorrectly will be eliminated for the day, while participants with the right answers will be able to complete the full 10-question course to win a $500 prize. If there are multiple winners the award will be split equally.
Cillian Barry, MD for SportCaller, commented: “We’re delighted to have increased SportCaller’s growing global influence in North America through this partnership with such a revered brand. During this unprecedented sporting shutdown, it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate.
“Our flexible platform, which allows us to quickly create and deploy topical trivia-quiz FTPs, neatly maps on to the conventional calendar for sport, going some way to filling the void for fun and entertainment during this challenging spell. Then, as this lockdown is lifted, sportsbook engagement can rebound all the stronger.”
BetMGM also defended against misuse of the device. The limited-time response clock coupled with varied question-alternating features and a deep well of topical historical data would provide an enhanced customer experience, the company said.
The latest rivalry sees BetMGM adopting a lighter marketing approach that aims at preserving fan interest and hanging time online during the current crisis responsibly. Users will be able to participate in a daily battle against other players for bragging rights or suggest these free daily challenges to mates.