Spiffbet To Launch Trio Of Brands To Bolster Swedish Position

Spiffbet is bolstering its position in the Swedish market by launching a new trio of brands in the country this month: Cashmio, BusterBanks, and Zenspin.

The expanded European footprint was first detailed by the group last month, when the trifecta received approval from the Swedish Gambling Authority,  stating that the launch would take place in May.

Swedish expansion

Spiffbet’s head of casino operations, Maria Boelius, commenting on the company’s recent moves in the Swedish industry, said: “Expanding in Sweden means taking an essential step towards Spiffbet’s growth.

“We’ve assessed that our new brands, Cashmio, BusterBanks, and Zenspin, will have great potential in this market. Recent results have given us very good reasons to believe that growth possibilities are promising, which has proved to be confirmed with our other brands where we’ve developed an effective marketing strategy across our channels.”

Spiffbet, a Nasdaq First North Growth Exchange-listed online casino operator, already has Metal Casino, Scandibet, TurboVegas, and LiveLounge brands on the Swedish market.

Valuable experience and expertise

The group claims that “despite its national gambling regulations,” the jurisdiction has proven lucrative, and praises “valuable experience and expertise” in preparing the group for future growth.

Boelius continued: “We are already accustomed to the Swedish market, and we are knowledgeable about the gaming regulations here. With a lot happening in the European gaming market right now, it feels like a safe yet profitable step to expand in Sweden.”

Adding: “Spiffbet’s ambition is to offer a wide range of games to an equivalent range of customers. While doing so, we’re also looking to create synergies between our various markets and brands.”

Metal Casino, Cashmio, Supernopea, Buster Banks, Sir Jackpot, Live Lounge, Wishmaker, Goliath Casino, Bellis Casino, Turbovegas, and Scandibet are online casinos run by Spiffbet, whilst it produces games via Spiffbet Casino, STHLMGAMING, and Spiffbet Sports.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.