The online casino brand Wishmaker, owned by Spiffbet, will improve its player engagement potential by partnering with the Fast Track network.
Launched in 2018, Wishmaker has concentrated on using technology to create fantastic experiences for players. It comes with rich gamification features and a reward programme aimed at keeping players amused and engaged.
Acquired just last month by Spiffbet from Maltese business Dreamplex, Wishmaker joins sister brands Cashmio and Buster Banks in using the real-time player interaction platform of Fast Track.
Maria Boelius, Head of Casino Operations at Spiffbet said: “We are really keen on harmonising Wishmaker with our other brands and using Fast Track’s solution to optimise performance.
“We are happy to say that we are very pleased with the solution that Fast Track delivers and we are looking forward to unlocking additional value of future acquisitions together with Fast Track.”
Co-founder and CCO of Fast Track Christopher Hirst added: “I am personally excited to be partnering with Wishmaker, who have been so invested in using the right technology to deliver experiences for their players. It’s something we are very passionate about at Fast Track.
“We are also pleased to be extending our relationship with Spiffbet, having worked with several of their brands for over the last two years.”