SpiffBet’s Spiffbet Casino games development section has been repackaged under the Rhino Gaming nameplate in order to create a more streamlined operational structure.
The group’s game development unit, which includes Rhino Gaming, Spiffbet Sports, and STHLMGAMING, operates online casinos under the brands Metal Casino, Cashmio, Supernopea, Buster Banks, Sir Jackpot, Live Lounge, Wishmaker, Goliath Casino, Bellis Casino, Turbovegas, and Scandibet.
Customers, players, and other stakeholders will benefit from the makeover, according to the company, which intends to “clarify the game production and online games as two separate parts” of its organisation.
Clearer corporate structure
According to Spiffbet, the ongoing work to develop a clearer corporate structure is a result of the acquisition journey taken over the last year, and the company is also looking into expanding its offering to include other business services.
Rhino Gaming brings together self-produced games, Copacabana Gaming, and third-party merchants like Lady Luck Games, with plans to increase the offering in the future.
Henrik Svensson, Spiffbet’s CEO said: “The new launch under Rhino Gaming clarifies the fact that Spiffbet is today a company with two legs.
“Over the past year, online gaming has emerged as the dominant part of our revenue. But it is important to remember that the game production since the recasting of Spiffbet has worked on and today is a business with stable income.
“We now see an exciting potential in the increased interest in Rhino Gaming’s gaming offering as well as the opportunity to cross-fertilize the customer offering with new services.”
Spiffbet bolstered its position in the Swedish market last month by launching a new trio of brands in the country: Cashmio, BusterBanks, and Zenspin.
With a number of brands already operating in Sweden, including Metal Casino, Scandibet, TurboVegas, and LiveLounge, Spiffbet claims the country has proven profitable “despite its national gambling regulations,” and credits “valuable experience and expertise” in preparing the company for future growth.