Spelinspektionen Sides with Finance Ministry On Gambling Ads

As part of the Gambling Market Inquiry, the Swedish Gambling Inspectorate, Spelinspektionen, has revised its answer to the Swedish government’s consultation for modifications to the 2018 Gambling Act.

The Inspectorate stated in its answer that it is ‘generally favourable’ about the Finance Ministry’s plan to implement a special moderation provision for marketing games to consumers.

The Finance Ministry’s proposed amendment would require gaming companies to add a “moderation warning” on all marketing and promotional materials, similar to the ones seen on alcohol advertisements.

The Inspectorate, in support of the Ministry’s stance, stated that the requirement might result in “better consumer protection and increased clarity in relation to current requirements.”

Stricter requirement

Spelinspektionen explained: “The purpose of the stricter requirement is to prevent the serious consequences that gambling can have for the individual and the difficulties that may arise for those who have gambling problems to control their gambling.”

The Spelinspektionen Board of Directors, including Vice Chair Madelaine Tunudd and CEO Camilla Rosenberg, as well as Hkan Wall, Andreas Prochazka, Fredrik Holmberg, and Doris Högne Rydheim, were all in favour of the proposed revision.

Although some industry insiders have suggested that the particular moderation requirement should only apply to high-risk games, omitting products like lotteries, the amendment in question would include all gambling verticals in the Swedish market.

Significant reforms

Sweden’s Gambling Market Inquiry, which was launched in December 2020 by Social Democrat MP Anna-Lena Sörenson, aims to make significant reforms to the country’s regulatory oversight of the betting and gaming business.

The implementation of a licencing regime for software developers, the introduction of a permanent SEK5,000 deposit cap limit for slot machines, and a tightening of advertisement regulations – the latter of which has seen calls for a prohibition of advertising of casino games between the hours of 06:00 and 21:00 – are among the notable recommendations made thus far.

Swedish betting companies and Spelinspektionen have given conflicting responses to the investigation, with the Inspectorate supporting the advertising ideas and the introduction of software provider licences while continuing criticisms on the topic of loss limitations.

Meanwhile, operators have collaborated with the Swedish Trade Association for Online Gambling (BOS) to develop the ‘Fako om Spel’ (Facts about Gambling) website in order to better inform public opinion on the betting and gaming industry.

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About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.