The Swedish regulator Spelinspektionen has launched a new campaign to raise more awareness of its self-exclusion system Spelpaus.se.
The new campaign, which runs until mid-January, will consist of 13 separate messages and will be seen primarily through banners through a number of online platforms.
Commenting on the campaign, Communications Manager Anders Sims of Spelinspektionen said: “We are now following up with a campaign with banners on various websites. This time, we have a special focus on reaching out to women, relatives of problem gamblers and people with a mother tongue other than Swedish.
“With this investment, we primarily want to inform players that Spelpaus.se exists, but also draw the attention of players and relatives to behaviours that may be signs of problem gambling.”
In launching the new campaign, the regulator felt that after the Coronavirus outbreak, more knowledge of the self-exclusion scheme was required.
This follows from a government-commissioned initiative, launched via television, websites and social media over the summer, aimed at ‘significantly increasing the public’s knowledge of being banned from gambling’.
The first campaign was regarded as successful in raising awareness of the Spelpaus.se project, according to the regulator.
Sims continued: “According to a new survey, the proportion of players online who know Spelpaus.se increased, from 54% ast year to 71% this year. That’s fine, but it could be even better.
“Anyone who loses control of their gambling, or for other reasons wants to avoid gambling, should know that there is a good tool at the Swedish Gaming Inspectorate.”
Recently the government announced the extension of ‘temporary measures’ across the country on online casinos, restricting weekly deposits to SEK5,000 and SEK100 bonus deals.
The decision was met with apprehension by Swedish-licensed operators and by the Swedish Trade Association for Online Gambling (BOS), which recently branded the decision as ‘illogical.’