The Swedish gambling regulator Spelinspektionen has announced the launch of its new media campaign to promote Spelpaus.se, the self-exclusion scheme for the firm.
The campaign will include a series of messages to be broadcast across a number of Swedish TV adverts.
This comes after the regulator announced that only ‘half of all players’ are familiar with the self-exclusion scheme that went live on Swedish market opening in 2019.
Anders Sims, head of communications at Spelinspektionen said: “After just under a year, half of all players knew about Spelpaus.se; it’s good, but not good enough.
“Anyone who loses control of their gambling, or for other reasons wants to avoid gambling, should know that there is a good tool at the Spelinspektionen.”
Currently around 52,000 people have signed up for the scheme. The goal of the new advertisement campaign is to increase Spelpaus.se ‘s visibility across Sweden and ensure gamblers are aware of the resources available for self-exclusion.
Sims added: “With this investment, we mainly want to inform people that Spelpaus.se exists, but also pay attention to people on different behaviours that can be a sign of gambling problems, for example that you are playing in secret.”
Sweden ‘s government gave the green light earlier this week for temporary restrictions to be placed on the country’s regulated gaming market despite protests from industry against the measures.
Licensed gaming companies in Sweden saw sales of just under SEK 6bn during the first quarter, according to preliminary figures released by Spelinspektionen last month.
During the first quarter of this year, legitimate gaming companies in the country had a turnover of SEK 5.9bn, players’ bets minus profits paid, based on information from the Swedish tax agency.