Spectation Sports, the first live streaming provider to overlay sports betting odds on combat sports livestream broadcasts, has announced a multi-year agreement with US Integrity Inc, a sports betting analytics agency.
Since 2020, when Spectation Sports (www.spectationsports.com) were looking for states with broadcast-friendly sports betting regulatory regimes, US Integrity has been advising them. Spectation Sports will aim to expand its portfolio of localised battle sports productions in partnership with sportsbooks seeking betting material in 2021 and 2022.
US Integrity’s CEO and Co-Founder, Matthew Holt, stated: “We are thrilled to support a content provider who has identified the fast growing market of regional combat sports. Spectation Sports knows that regional MMA – like minor league baseball – has a loyal base of fans and followers.
“Legal, regulated wagering is another way to engage those loyal fans, but it’s critical that fans feel that their wagers are being monitored by an independent integrity provider.”
On March 27, Spectation Sports made sports betting history by livestreaming the Showcase MMA 17 event from Kingsport, Tennessee. Action 24/7 Sportsbook in Tennessee provided viewers with pre-match betting odds. Viewers (only Tennessee residents) could connect to the Action 24/7 site to place bets with a single press. Viewers were back on live action with only one swipe.
Customers around the domestic sports betting industry will use US Integrity’s patented product to review hundreds of data sets, including account-level wagering information, to proactively detect potentially unusual wagering conduct and odd contest-level trends. Leagues, clubs, athletic conferences, and colleges, as well as sportsbook operators, use the firm’s technology.
Spectation Sports spokesman Timothy Stevens said: “US Integrity has been a game-changer for us. Their knowledge of the regulatory environment, relationships with industry power players and one-of-a-kind integrity services have made them an ideal partner for us.”